Companies are constantly looking for ways to reach, engage, and encourage repeat business from customers. To this end the printing industry has developed a variety of plastic products for each stage of the process.

Starting off with business cards, the use of plastic in promotional materials ensures longer life in the pocket, briefcase or rolodex of a potential customer. These cards are also more likely to stand out than those made of regular card stock. Sticking in the mind of a potential customer is half the battle.

Plastic gift cards bridge the gap between advertising and membership cards. These plastic card s can bring new customers to a business or encourage previous customers to return to spend the balance on their card.

Membership cards entitle holders to access services and can be used to call attention to special services and features of a business. Cards that are attractive and memorable are more effective tools for encouraging repeat use.

Loyalty and rewards cards are used effectively by restaurants, grocery stores and other businesses to grant discounted prices or earn rewards over time. By rewarding consistent shoppers, the cards let the customer know how important they are to the business as well as convincing them to shop more frequently.