The Art of Business

Page Speed and Swift Rank Changes

It’s a marketing tool that was on its way for a long time, and it’s one that really hasn’t surprised anybody.  The schools of thought that are currently developing around SEO are varied in outlook, when looked at from certain points of view, but in their essence, there is nothing to remarkably distinguish one from the other.  There might be some who would claim that certain kinds of optimization are worse than others, but in the end, it’s all advertising, and all of it would fall under the same suspicion and should be given the same scrutiny.

It seems disingenuous then to look askance at issues such as page speed, and how this can affect a website’s performance in an international marketplace.  The swift rank changes to a site after it does a few minor touch ups with its key words sometimes cause suspicion, but whatever the cause, the reasons are the same as any other operation or organization using marketing strategies to improve its numbers.  At the end of the day, we will probably not be judged by the quantifiable analyses of our actions, but on the actions themselves.

Still, it’s necessary to perform up to industry standards, even if it is simply to save face in the eyes of your peers.  Perhaps in many cases, or even most cases, it is only your peers who are paying attention to such things, anyway.  A good marketing strategy, then, may not result in any vast increases in revenue or even in interest.  It may only have results in virtual realms, and only exist virtually for a fraction of a moment.  It’s something that may or may not ever entirely make a difference in how the world decides to spin, but it can certainly take up the bulk of a day’s thought, if only to attempt to conceive of how to conceive of such things.

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