The Art of Business

Initial Encounter With Customer Service Determines Sales Potential

In today’s global market providing excellent customer service is as important as the product that itself. Many independent business startups are oriented toward the quality of product that they are selling. What often comes secondary, or is even left up to the discretion of sales associates, until there is a problem, is establishing non-negotiable guidelines for incorporating excellent customer service into the consumer’s shopping experience. Steven Barbarich is one of the successful businessmen working today that is well aware of the importance of excellent customer service and is intent on providing the best possible service in addition to quality products.

At the very basic level this thesis can be supported by recognizing that many people will either continue looking for a product from a particular company based on an initial interaction with their website or staff. A friendly and efficient first encounter will almost always guarantee continued interest in a product and company. This is simply the first encounter and from that point it is equally important to continue providing quality service throughout the purchasing experience. However, for the company who neglects this basic structure, many consumers will shy away or deliberating take their business elsewhere.

Another important statistic is recognizing that continued interest after the first encounter greatly increases the chances for a final sale, it becomes even more essential to guarantee that the initial contact will be pleasant and efficient for the consumer. Also, understanding this serves to demonstrate that the quality of service is almost always equally important to the quality of product and businesses that are willing to invest in and insist on providing excellent costumer service greatly increase their chances for survival and prosperity. This is one of the reasons that even though there is great competition in most fields, there is also an extremely high rate of business turnover and start up failure in a lot of markets.

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