The Art of Business

Managing your online reputation

Since the internet has become the go to place for any kind of research, whether it is a digital camera or if a contractor that you hired is any good, one question begs to be asked…. Have you Googled yourself lately? If not you need to, because employers are doing it more and more these days. And using the internet as an electronic background check service can be a little scary if you have some less than stellar results that pop up.

So here is the nightmare scenario. Say you are a business and your competition has decided to do a little sabotage online. They can just write a blog about you or your company posing as a customer and saying how unreliable you are, even if it’s a bold faced lie. For Example, this could happen to the custom window covering company Next Day Blinds. If someone decided to insert the word problems after their name is could come up in a Google search. Next Day Blinds issues are actually few and far between, they have even won an Angie’s List award for excellent customer service. But if a customer sees Next Day Blinds issues in a search engine they could get the wrong impression. So a company could try and ruin your online reputation with a single word, just like with Next Day Blinds problems.

This can also happen on a personal level and you may not even be aware. Say perhaps that you have a Facebook account and you have some less than flattering photos of you at a friend’s wedding. Well if you don’t set your preferences to private, stat, those may show up in a search that an employer does while you are looking for a job. Then they may not hire you. It’s definitely something to think about.

Related posts:

1. Doing business online
2. Online and In Person Customer Service
3. Look to Next Day Blinds to Cover All Your Custom Window Treatment Needs
4. Initial Encounter With Customer Service Determines Sales Potential
5. How to find great deals shopping online