Navigating the sales jobs boards can be like a little like reading hieroglyphics sometimes. If are looking for a career change and not exactly a seasoned sales professional it can be difficult to decipher just exactly what companies are requiring. So before you send an embarrassing cover letter know the terms in the job description.
Of course, any sales job is going to require sales training and business training, but what really are the ABC’s or G’s of sales careers?
B2B:
B2B sales means business-to-business sales. This describes transactions between businesses, for example, a manufacturer and a wholesaler or a wholesaler and retailer. B2B sales are the most popular because of the sheer volume of sales that can be done. The term was originally coined to describe electronic communications between businesses and enterprises. It was only coined to distinguish from B2C sales. It is now also a widely used marketing term.
B2C:
B2C sales means business- to-consumer or customer sales. Most retail is considered B2C sales. When you buy a pair of shoes from a retailer it is going directly from the business to the consumer.
B2G:
B2G means business-to-government sales. It is a child of B2B marketing and is often referred to as public sector marketing. It includes communication techniques such as: strategic public relations, branding, marcom, advertising, and web-based communication.
It is also good to note there are many others as well. B2B is the most common term job hunters are likely to see on the job boards. Sales is a viable way to make a career switch. All that really matter is that a sales person knows their product or service and knows it well, the rest of the alphabet will just fall into place and soon enough you will just become and expert. Anyone with drive and great leadership skills can succeed in sales!
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